Berry Global, Inc. has announced the introduction of high-resilience, scuff-resistant Soft Touch laminate tubes. While traditional soft touch tubes may scuff or attract dirt over time, Berry says its unique process helps ensure a lasting scuff-resistant finish that elevates a brand’s tactile and visual appearance. This new tube capability extends Berry’s line of premium, personal care packaging, which also includes bottles, jars and closures.

The company’s proprietary in-line process can be applied as full coverage or in select areas to enhance graphics. It is currently available on 1 1/2”, 1 3/8”, 1 3/16” and 2” diameters.  According to Berry, when used in combination with registered embossing, foils, silk screen and flexographic printing, Soft Touch tubes provide a high-end look that stands out on the shelf and helps enhance a customer’s brand.